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We specialize in writing clear, direct, and persuasive messaging — and managing paid media campaigns for companies that value measurable results
Trusted by our clients around the world
Services to grow your business
Advertising Campaigns
Be seen and heard, by propagating marketing ideas that build brand awareness and convert prospects into lifetime customers.
Direct Response Copywriting is
the Key to Effective Advertising
Landing Pages
Your landing page is your digital sales person.
Increase your landing page's persuasion rate and lower customer acquisition costs with clear, direct, and compelling copywriting
When someone visits your page, they usually have these unconscious questions
- How is this relevant to me right now?
- Is this as something I already know?
- What are the benefits Vs the cost?
- Do I understand how those benefits will be delivered?
- Do I trust the person or business talking to me?
Paid media and Data Analysis
Position your message in front of the right audience through paid media channels and attract qualified visitors to your site
We create, manage, and optimize your paid media campaigns while tracking key performance metrics like client acquisition cost (CAC) and return on investment (ROI).
We aim to get you more high-value clicks for less money when buying media space. While staying conscious that the bottom line of our ads is to increase sales.
We follow a checklist with step-by-step configuration, optimization, bidding strategies and SOPs.
Ad Copy
We use proven direct response techniques to write ads that get more clicks.
Keywords
Choosing the right keywords keeps your campaign effective and affordable.
A/B Testing
We test different headlines, text, and calls to action to find what works best.
Data Analysis
Revenue, click-through rates, conversions, and customer acquisition cost
UTM tracking
We track every click to see what’s working and improve results over time.
How do we communicate with each other
Daily Chat
Stay connected with us via a private Slack channel for seamless collaboration between our teams.
Weekly Reports
Clear Loom video reports that live in your personal client portal, uploaded once a week.
Strategy Calls
Video calls hosted via Google Meet where we evaluate your case and align ourselves on goals and strategy.
Client Portal
- View task progress
- Access Shared folder
- Weekly reports, Meeting notes, SOP's
Data and Reporting
CTR
Click Trough Rate
CAC
Customer Acquisition Cost
ROI
Return Of Investment
MER
Marketing Efficiency Ratio
Your own client portal with an analytics dashboardthat's easy tounderstand and always available for real-time data visualization.
Our Three-Axis Approach to Marketing
We write a marketing idea… Put it in front of an audience–across the entire customer journey, trough applicable media channels, and over a sustained period of time.
Across The Entire Customer Journey
Don’t neglect the top of your funnel. It’s tempting to focus all your budget on bottom-funnel tactics for quick wins, but without fueling the top, you risk stalling long-term growth.
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Across Applicable Media Channels
After our initial audit, we determine which media channel is right for your goals.
This will depend on your offer, your target audience’s intent & behavior, your budget and funnel maturity.
Across a Period of Time
The more time you have, the less money is going to take. The more money you have, the less time it will take.
The sweet spot of ad spend is usually somewhere in the middle.
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Why other companies work with us
A team of copywriters and media buyers that create your ads and spread them trough multiple media channels.
⏳ Time: We save you the time and hassle of doing it yourself or managing an in-house team.
📈 Bandwidth: Your marketing team may lack the expertise or capacity— we handle it for you.
⚙️ Systems: We follow proven systems and checklists, covering everything from research and copywriting to data analysis and reporting.
"Great advisors"
"It’s been great to see how much they’ve grown and refined their service over time. Most importantly, their work has had a real impact on our sales.”
"Minerva gets us constant leads every day"
"Before this, our prospecting depended mostly on cold calls — and while we still use that approach, we now receive a steady flow of daily leads through Intercom. Just last week, we closed a $250K deal"
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Get help by a team small enough to care and big enough to deliver
Position your message in front of an audience.
Receive relevant and qualified traffic to your product or service
Convert traffic into customers by having a well-thought-out copy on your landing page.
Discovery Meeting
We’ll discuss your growth goals, introduce our agency, and explore whether we're the right fit.
Strategic Audit
We analyze your current efforts to identify where we can drive the most impact
Custom Plan
Based on real insights, we craft a tailored strategy designed specifically for your business.