How We Boosted Sales for This Mexican Footwear Brand

Over a two-month period, we increased our client’s monthly sales by over 160%, while boosting ROAS by 394%.

This was achieved through a non-traditional scaling approach that allowed us to outperform algorithmic limitations and maintain consistent efficiency at higher ad volumes. With it, we effectively bypassed Meta’s performance constraints when increasing ad spend. Leveraging advanced campaign architecture and refined ad delivery controls, we mastered the use of dynamic product ads—guiding the system with subtle cues to generate the conversions we wanted, at the cost we aimed for—before scaling further, all without compromising profitability.

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A remarkable increase in sales! At the same time, CPA was reduced by 72% and CPC by more than 53%, significantly enhancing performance and return on investment.